Frequently Asked Questions (FAQ)

PR Consulting Firm MBC

Q. What is PR (Public Relations)?

A. In Japan, PR tends to have a single meaning of “Sales and Promotion=PR”, but the original meaning is much more complex. It can be defined as Public Relation (PR), which is the activity of a company to build up good relations with those outside the company, such as the general public, potential investors, the government and providing consumers and potential employees with information about your company through the mass media that it may not otherwise have access to. “The act of building good relations between a person, service, product and/or company and the community it serves.” This is a workable definition of what a Public Relations company does. As for PR Company, like MBC, our activities are not necessarily squeezed into our relationships to various segments of the public, so a good definition of what we do is: “Constructing a good network of mass media relations to further our clients’ goals.”

Q. What groups/individuals are given to be the object of PR activities?

A. They are the following groups and individuals: ・Journalist ・Stockholders/Investors ・Employees/ Employees of Incorporated Companies ・General consumer ・Security analyst ・Local populace and local societies ・Pundits and Specialists, etc. ・Corporate ranking agency ・Financial institutions ・Interns and Transitional Employees ・Countries and Municipalities ・Miscellaneous People

Q. What is the difference between PR and Public Announcements?

A. An easy explanation of the difference between advertising and Public Relations is this: buying space in the newspaper or a magazine, buying time on television or the radio, buying billboards or setting up websites and other forms of media for the purpose of passing information about a person, product , service or company is “advertising.” With advertising, you can control the time, place and cost of the enterprise to the liking of your group, especially given the cost of large scale advertisement on television. Moreover, often the effect of the advertisement is not seen through the cost that was put into it because things are often seen subjectively and one-sidedly. Basically, it is analyzed that it is not easy to relate to the sales if the message is made neither to be repetitive nor to be memorized in consumer's head.


It has been said, the strong point of PR is that it attempts the integration of the corporate message through the use of print media and the programs of the mass media. "Originating reliability from objectivity". A lot of consumers tend to believe the content of the advertisements and information unconditionally because he or she takes the view that given information from an objective third party named by the mass media, unlike an advertisement which is merely picked up the press and mass media. Therefore, in the eyes of the public, Public Relations can become a comparison to advertisements. And that will cause a reaction from the general public and potential customers. This means that the finished product will actually cost less than an advertisements, once you add in the costs of programming, space in print media, because you don’t have to worry about those costs. However, the company cannot control the message that it wishes to send, but while there are a lot of advantages, the weakness in timing that will appear in the programming.

"Paid publicity (Tie-Up Paid PR) "

This is paid publicity that has all the advantages of advertising and PR, and is done more actively in foreign countries than it is in Japan. The cost is lower than PR, the message is easily transmitted and to some degree can be controlled better than it can be through mass media transmission, this makes it a technique that is widely used. If the faults are listed then the results are fewer and it’s always a seller’s market.

Q. Other than mass media relations, what other PR (Public Announcements) activities are you involved in?

A. The Public Relations Department of any enterprise should do various activities besides building excellent relations between their client and the mass media; it should increase the number of positive articles about the client. Generally, there is an activity of only following through with a few little ideas, and this is part of the abstract work of the Public Relations Department , each of these types of activities can supported by MBC:

・Making and delivery of Press Releases ・Coordination of Press Conferences ・Making of In-House Magazine (Group Reports) ・In-house Television Video Taping ・Making of Corporate Profile (Group Guides) ・Making of Annual Report for Investors ・Briefing Investors ・Making of PR Papers and Magazines ・Environmental Reports ・Making of Sustainability Reports ・Creation and Management of Web Site ・Creation and Management of Intranet ・Planning and Management of various Visitations and events ・Clipping and Information Accumulation for Newspaper, Magazine, and TV Media

The idea behind this is that it completes the world of a single faceted engine in these areas in order to raise them to the level of strategies and systems that exist. These words were once only seen in economic magazines, and MBC has PR that supports these themes:

・Investors relations(IR) ・Risk Management(Crisis-Management) ・Internal Corporate Communications ・Marketing PR ・Corporate Branding PR ・Leader Communications PR

Q. What is the forte of MBC?

A. Media Bridge Consulting’s first strong point is strong a mass media relation in Japan, where the television medium is the top media form, though various fields exist in PR activity as stated above. Especially, we advocate sticking with the `Cross Media PR;` mixing mass media with Internet.

Q. Does MBC has worked with many foreign companies?

A. Yes, the building of roads into the Japanese markets, being partners in the share extention process, will do a great deal to advance the clients’ needs as we have done up to now.

Q. Does MBC do business with PR companies that use both the power of media relations and the power of the internet, where creativity is highest?

A. MBC not only uses old mass media, such as television, but also can use the Internet and the new mobile media. And although there are more than 300 PR companies in Japan, MBC appears at the top of the search results in all the main search engines including Google and Yahoo Japan of Japan, when you search for PR Company in Japanese. These SEO measures become the promotion measures executed for clients only after our staff has worked everything out, and continued to be used for our staff.